Marketing Report

Marketing Report ~ Julie Burgmeier (comment & suggestions & volunteer help email: Julie@childhooodbliss.com)

2007 was a fantastic year for the marketing committee! 2008 is going to be even better! Do you advertise online? Do you know that at the gold level your membership benefits include a rotating banner ad on LaConnerChamber.com? I predict that my gold level chamber membership dues will be paid by revenue from the click throughs from my laconnerchamber.com banner ad. With Google Analytics I’m able to track how many people click through the banner ad and how much they purchased. For only $66.00/month…this is a bargain compared to other online advertising such as Google AdWords. We greatly improved LaConnerChamber.com starting in October of 2007 and started promoting LaConnerChamber. com with banner ads on the Seattle times network, Vancouver sun, Go Skagit, and Experiencewa.com (official state tourism site) along with a greater promotion of LaConnerChamber.com in all of our print advertisements. By
purchasing “impressions” from banner ads on these websites, we are planning and budgeting for over 100,000 visits (per google analytics) to LaConnerChamber.com in 2008. In 2008 we will be creating water centric web pages for the Classic Yacht & Car Show which will bring even more visits to LaConnerChamber.com. By co-oping our online advertising dollars, we as a community are able to purchase banner ads that as individual business we could not afford. Join Now and/or Spread the News!